RAM Campaign Poster
RAM Bus Stop Ad
RAM Digital Ad
After examining the permanent collections within the museum, I created a number of campaigns that would be delivered through different means. Certain elements had to be changed depending on the mode of delivery, the most impactful being typography. Considering viewing distance influenced type sizes and in turn, legibility.
Once the main campaign had been created, I was able to create several mockups to see the final designs in-situ. Alongside the campaigns, I also created a tote bag design that could potentially be sold to visitors of the museum. The theme of humour while remaining clear and direct stayed consistent throughout.
Tote Bag Design
Bus Stop Ad In-Situ
